Ren Salon.
Sydney boutique salon. Russian hair extensions, nanoplasty smoothing, considered colour. By appointment.
—The build · on film
Design · branding · copywriting · build — the live Ren Salon site, in motion.
The brief
Ren is a quiet boutique on Oxford Street, Paddington — extensions fitted by Natalia, colour by Dilara, smoothing treatments that read like a slow exhale rather than a chemical service. The salon already had the craft. The brief was to build a digital surface that sounded like the room: lowercase, unhurried, sensory, by appointment.
- Where
- Paddington · Sydney
- Year
- 2025
- State
- Live
- Scope
- Design · Brand · Copy · Build · Content
The library
One shoot — every surface fed.
Ren Salon
Reel · 01
Ren Salon
Reel · 02
The work
Built to read like a magazine — and book the chair.
Selected page · ren-salon.com
Live site
¶·Copy specimen
a quiet boutique on oxford street — extensions fitted by natalia, colour by dilara, smoothing treatments that read like a slow exhale rather than a chemical service.
From the homepage standfirst · founder’s voice, lowercase set
No exclamation marks. No stat walls. No jargon outside the service-detail bullets where it belongs.
Outcome
A salon page that reads like a magazine feature — and still books the chair.
The room sounds like the room. The brief was the work — and the work shipped.
—Branding
A lowercase wordmark — set in the founder’s voice.
Wordmark, palette and photographic direction drawn to feel like the room itself — calm, considered, unhurried. The mark sits in lowercase script across signage, the digital surface and the in-salon collateral, never raising its voice.
From the brand guide
A system — not a sketch.
Selected plates from the 33-page brand book that shipped with the engagement. The work doesn’t end at the website — it travels with the brand to every surface it touches.
01·Brand personality · archetype mapping
Strategic positioning before a single visual is drawn — the upstream work most agencies skip and most clients never see.
02·Logo system · spec, not sketch
Primary lockup, photographic anchor and a documented minimum size. The mark survives at 18mm and at two metres.
03·Values · the brand’s compass
Six values shipped as plain-English standards — Sustainability, Toxic-free, Experience, Trust, Empowerment, Premium. The compass behind every decision the salon makes, on the website and in the chair.
04·Typography · set, shipped, in production
Domane Text Light through the headings, Arial Narrow in the buttons — one decision, applied across every surface the buyer touches. The system tested at scale.
05·Palette · the recipe
Five colours with hex, RGB and CMYK values. The brand survives outside the website — on signage, packaging and social.
06·System · extended across surfaces
Social templates drawn from the same palette and voice as the website — the brand travels from page to feed without being redrawn each time.
—Thirty-three pages. Five sections. One system that survives every surface it lands on.
—Voice · the why, in plain English
“The slanted strokes — seen in the e and r — tap into the idea of movement and texture of hair. Setting the wordmark in lowercase adds a softer element to the brand — reflecting a commitment to using gentle ingredients that are kind and nourishing.”
From the Ren Salon brand guide · primary-logo rationale, page 7
Most brand books present a mark. Ours name the why. A documented decision survives every future hire — a printer, a social manager, a new stylist. An undocumented one becomes guesswork the moment we leave the room.
That paragraph isn’t a tagline. It’s the studio writing about its own design choices inside the brand book — proof we operate fluently at both ends, design and language, without breaking register.
What we delivered
Five disciplines — applied in one go.
01·Brand Positioning
Boutique by appointment. Calm, lowercase, sensory. Considered choice — not the busiest chair.
02·Website Design & Development
Custom Next.js. Editorial register. Three service rails — extensions, smoothing, colour — each with its own consultation path.
03·Branding
Wordmark, palette, photographic direction. The room sounds like the room, on every surface.
04·Copywriting
Lowercase, in the founder’s sentence rhythm. No exclamation marks, no jargon outside the bullets where it belongs.
05·Photography & Content
One in-house shoot — stills, reels, long-form. Editorial frames for every page on the site.
—Plugs into Fresha. The work fits the system the salon already runs on.
—If this is the level you’re after
Editorial calm. Booked chairs — without the stat walls.
Ren is one engagement. The studio takes a small number of clients each year. If your business is at a similar moment — a craft that deserves a calmer surface — start with a thirty-minute project fit call. No pitch, no follow-up sequence, just an honest read on whether we’re the right studio for what you need.
Thirty minutes · Free · No follow-up sequence