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Blackforge Studio
A med-spa identity applied to black packaging on a stone ledge in warm shaft light — a gold mark on a recovery-kit box and business cards

Branding that becomes unforgettable.

Strategic identity. Timeless design. Built to be recognised everywhere.

—Blackforge · Sydney · Australia

Most branding fails the moment it leaves the logo file.

We build identity systems that hold together in every format, on every platform, in every real-world moment.

—Proof in production

Ren Salon — a thirty-three page brand book.

Wordmark, palette, voice, photographic direction, application across surfaces — drawn and documented so the brand survives every printer, social manager and new hire it meets.

Read the Ren case study
The Ren Salon brand style guide cover — a lowercase ren salon wordmark set in serif italic over an editorial photograph of a model in a beige coat against a concrete wall

01The book · cover

Ren Salon brand guide page 17 — Colour Palette spread. Five vertical swatches running left to right from ivory through butter cream, rose, hazel and mulled wine, each labelled with hex, RGB and CMYK values

02The system · palette

Ren Salon brand guide page 22 — Social Templates, testimonials. Three Instagram-story-format frames lifted from the same palette and voice as the website

03The system · in application

Selected identities

Identity that holds up.

A look at the brand systems we’ve built across categories.

A full identity board for a modern aesthetics brand — serif monogram, warm stone palette, stationery and skincare packaging
AestheticsAurora — beauty & skincare
A full identity board for a hard-training gym — blunt condensed type, black with a single orange accent, apparel and signage
FitnessPrimal — strength & conditioning
A full identity board for a high-end hair salon — dark charcoal with gold foil, elegant serif mark, black stationery
Luxury hairA dark, gold-foiled salon identity
A full identity board for a nail and day spa — soft nude palette, delicate serif, signage and dried-floral styling
Nail & day spaLumina — a calm spa system
A full identity board for a plumbing trade business — navy and orange, van livery, uniform and business cards
TradePrime — a confident trade identity
A full identity board for a modern Middle Eastern restaurant — olive-green and copper, geometric floral mark, packaging and signage
HospitalityZahra — a restaurant identity

03 · The system

More than a logo. A system with purpose.

Colour palette

Typography

Aa

Heading · Playfair Display

Body · Inter

Visual language

Application

A nail-and-spa identity applied to signage and packaging — soft nude palette

The process

Three stages. Thoughtful by design.

01

Discover

We get to the core of your business, your audience, and your positioning.

02

Define

We craft the strategy, visual direction, and identity system that sets you apart.

03

Deploy

We deliver everything you need to launch with clarity and confidence.

Built for ambitious brands

Med SpaClinicsRestaurantsWellnessHospitalityFitnessMed SpaClinicsRestaurantsWellnessHospitalityFitness

A strong brand should feel recognisable before the logo appears.

Build your brand

Questions

Three before you ask the easy ones.

I already have a logo. Do I need to start over?

Not always. We do an honest review. If your logo works, we keep it and build the rest of the system around it. If it doesn’t, we tell you why.

How many revisions do I get?

Two rounds of revisions on the logo direction and the palette. Beyond that we charge by the hour, but most projects don’t hit that.

Do I own the brand files?

Yes. You get every source file — vector logos, font licenses (where transferable), the guideline PDF — under your name.

Can my printer use these files?

Yes. The guideline document is written in plain language with the file formats and colour codes any printer needs. Hand it over and they’ll know what to do.

Will the brand still look right in five years?

That’s the point of building it slow. Trends pass; a clear, calm system holds. We deliberately avoid the visual fashions that’ll look dated in eighteen months.